A British retail company known for mail-order catalogs, football pools, and department stores. Also a surname, notably of mathematician John Littlewood.
Originally a surname meaning 'small forest' from Middle English 'litel' (little) + 'wode' (wood). The retail company was founded in 1923 by John Moores, taking its name from a Liverpool street. The mathematical connection refers to J.E. Littlewood, famous for his collaboration with G.H. Hardy.
Littlewoods revolutionized British shopping by pioneering the mail-order catalog system, allowing people in remote areas to access the same goods as city dwellers. The company's football pools became a national institution, with millions participating weekly in hopes of winning big - it was essentially the lottery before the National Lottery existed.
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