Lyft

/lɪft/ noun

Definition

A rideshare company and app, or a ride from this service.

Etymology

A deliberate misspelling of 'lift' (British English for ride) chosen by founders Logan Green and John Zimmer in 2012. They wanted something that sounded friendly and helpful while being legally trademarkable. The 'y' was inspired by tech naming trends like Myspace and gave it a modern, startup feel while connecting to the British concept of giving someone a 'lift.'

Kelly Says

The founders of Lyft essentially took a polite British term for helping someone get somewhere and gave it a Silicon Valley makeover with that trendy 'y' spelling. It's a perfect example of how tech companies rebrand ordinary concepts to sound innovative and venture-capital-worthy.

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