Meaning 'super' or 'ultimate' as an intensifier, or referring to the ride-sharing company.
From German über meaning 'over, above, beyond', popularized in English through Nietzsche's concept of Übermensch ('superman'). The ride-sharing company adopted the name in 2009, emphasizing superiority and convenience.
Before the tech company, 'uber' was primarily an English slang intensifier meaning 'extremely' or 'supremely', borrowed from German academic and philosophical contexts. The company's global success has now made their brand name more recognizable than the original German preposition.
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