Short for merchandise; branded products, clothing, or items sold by entertainers, brands, or creators to fans.
Shortening of 'merchandise,' from Middle French 'marchandise,' from 'marchander' (to trade), ultimately from Latin 'merx' (goods).
The term 'merch' exploded with social media—it's now how creators make money alongside content, creating an entirely new business model that wouldn't exist without digital platforms.
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