Stylish confidence or attitude, especially in fashion; or goods and merchandise, particularly promotional items or things stolen.
Modern 'swag' meaning attitude comes from African American Vernacular English. The older meaning of 'swag' comes from Scandinavian 'swag' meaning 'to sway' or 'plunder,' which is where the 'stolen goods' meaning comes from.
The slang 'swag' exploded through hip-hop culture in the 2000s as a marker of confidence and style—but it's now old enough that kids born in 2010 think it's outdated slang, showing how fast slang cycles through generations.
Complete word intelligence in one call. Free tier — 50 lookups/day.