To proceed with a plan, decision, or course of action; to make progress or advance despite obstacles or delays.
While the individual words are ancient, this phrase as a business idiom gained prominence in the late 20th century corporate culture. It combines the basic directional concept of 'forward' with the action verb 'move' to create a metaphor that frames business decisions as spatial movement toward goals.
This deceptively simple phrase has become the ultimate corporate euphemism for making decisions, often used when the path isn't entirely clear but action is needed. It's fascinating how two basic words create such a powerful sense of momentum and purpose, even when the destination might be uncertain.
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