Nielsen

/ˈnilsən/ noun

Definition

A surname of Scandinavian origin, particularly famous from the Nielsen TV ratings that measure how many people watch television shows.

Etymology

From Scandinavian 'Niels' (meaning 'victory of the people,' from 'Nikolaus'), with '-en' as a possessive suffix meaning 'son of.' The modern meaning comes from A.C. Nielsen's company that started measuring TV audiences.

Kelly Says

A.C. Nielsen invented TV ratings in the 1950s using a machine called the 'Nielsen box' that tracked what families watched—the show 'M*A*S*H' had one of the highest Nielsen ratings in history with over 105 million viewers for its finale, still a record for a TV series.

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