As a noun, it is the amount of money needed to buy something. As a verb, it means to decide or say how much something should cost.
From Old French *pris* or *price*, from Latin *pretium* meaning 'value' or 'reward'. The word has long linked money with the idea of worth.
Price is a number that pretends to measure value, but it actually measures what people are willing—or forced—to pay. Two identical items can have wildly different prices depending on context. Every price tag is a tiny story about power, scarcity, and desire.
Pricing has reflected gender inequities, including the "pink tax" where products marketed to women are priced higher than similar products for men. Wage gaps also shape who can afford certain prices.
Be aware of gendered pricing patterns and avoid normalizing unjustified higher prices for products or services targeted at women or marginalized genders.
["cost","fee","charge"]
Women economists, consumer advocates, and lawyers have documented and challenged gender‑biased pricing and pay inequities, pushing for fairer markets and policies.
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