Definition
The complete collection of products or services that a company offers to its customers. It represents the range and mix of offerings managed as a strategic unit to maximize market coverage and profitability.
Etymology
Combines 'product' from Latin 'productum' meaning 'something produced' with 'portfolio' from Italian 'portafoglio' (carry + leaf), originally meaning a case for carrying documents. The business sense emerged in the 1950s as companies began viewing their product lines as investment collections requiring strategic management.
Kelly Says
Think of a product portfolio like a musician's album collection - you need hit singles (cash cows), experimental tracks (innovation bets), and classic standards (mature products) to appeal to different audiences and market conditions. The magic happens when products complement each other, creating cross-selling opportunities that competitors with single products can't match!
Translations
AMአማርኛ
ምርት ፖርትፎሊዮ
mɨrt pɔrtfɔli.o
ARالعربية
محفظة المنتجات
maḥfazat al-muntajāt
BNবাংলা
পণ্য পোর্টফোলিও
pɔnːo pɔrtfɔli.o
CACatalà
portfoli de productes
pɔrtfɔli de prɔduktes
CSČeština
portfolium produktů
pɔrtfɔli.um prɔduktof
DADansk
produktportefølje
proˈduktspɔrtfœlje
DEDeutsch
Produktportfolio
pʁoˈduktfoʁtfoˈlio
ELΕλληνικά
χαρτοφυλάκιο προϊόντων
xartofylakio proionton
ESEspañol
cartera de productos
karteˈra ðe proˈdukto
FAفارسی
سرمایه گذاری محصولات
sarmāye gudāzi māhsole
FISuomi
tuotteiden portfoliio
tuotːeiden pɔrtfɔli.o
FRFrançais
portefeuille de produits
pɔʁtəfœj də pʁɔdɥi
GUGU
ઉત્પાદન પોર્ટફોલિયો
utpādan pɔrtfɔli.o
HAHA
jerin samfura
jerin samfura
HEעברית
תיק מוצרים
tik mutsarim
HIहिन्दी
उत्पाद पोर्टफोलियो
utpād pɔrtfɔliyo
HUMagyar
termékkészlet
tɛrmeːkˈkeːʃlɛt
IDBahasa Indonesia
portofolio produk
pɔrtɔfɔli.o pʁɔduk
IGIG
akwụkwọ ọrụ ngwaahịa
akwụkwọ ɔrụ ngwaahịa
ITItaliano
portafoglio di prodotti
portafoʎˈʎo di proˈdɔtti
JA日本語
商品ポートフォリオ
shōhin pōtofōrio
KKKK
өнімдер портфелі
önimder pɔrtfɛli
KMKM
ប័ណ្ណសារពើភណ្ឌ
baːn saːpʰɨap
KO한국어
제품 포트폴리오
jepum poteupollio
MRMR
उत्पादन पोर्टफोलियो
utpādan pɔrtfɔli.o
MSBahasa Melayu
portofolio produk
pɔrtɔfɔli.o pʁɔduk
MYမြန်မာ
ကုန်ပစ္စည်း ပို့ကုန်လုပ်ငန်း
kɔn ba zɛː ɡɔ̀lɛ
NLNederlands
productenportfolio
proˈduktən pɔrtfɔli.o
NONorsk
produktportefølje
prɔdʉktspɔrtfœlje
PAPA
ਉਤਪਾਦ ਪੋਰਟਫੋਲੀਓ
utpād pɔrtfɔli.o
PLPolski
portfolio produktów
pɔrtfɔli.o prɔduktof
PTPortuguês
portfólio de produtos
poʁtfoˈli.u ði proˈduktu
RORomână
portofoliu de produse
pɔrtɔfoˈli.u de proˈduze
RUРусский
портфель продуктов
pɐrtˈfʲel prɐdˈuktof
SVSvenska
produktportfölj
prɔdʉktspɔrtfœlj
SWKiswahili
portofolio ya bidhaa
pɔrtɔfɔli.o ya bidhaa
TAதமிழ்
தயாரிப்புகள் தொகுப்பு
tayārippukaḷ tɔkuppɯ
TEతెలుగు
ఉత్పత్తుల పోర్ట్ఫోలియో
utpattula pɔrtfɔliyo
THไทย
พอร์ตโฟลิโอผลิตภัณฑ์
phɔːtfoːlio pʰalitpʰan
TLTL
portfoliyo ng mga produkto
pɔrtfɔli.o ng mga pʁɔdukto
TRTürkçe
ürün portföyü
yryn pɔrfœjy
UKУкраїнська
портфоліо продукції
pɔrtfoˈli.o produktsiji
URاردو
پروڈکٹ پورٹ فولیو
prɔdukt pɔrtfɔli.o
VITiếng Việt
danh mục sản phẩm
zaːn˧˧ muk˧˧ sɑːn˧˧ ʔɨ̄ət
YOYO
àkójọ àwọn ọrọ̀ ajé
a kojo awọn orɔ ajɛ
ZUZU
ifayili yamahhala
ifayili yamahhala