The act of advancing someone to a higher position, or actively supporting and encouraging something. Publicizing or marketing a product, idea, or cause.
From Latin 'promovere', meaning 'to move forward', combining 'pro-' (forward) and 'movere' (to move). The meaning evolved from physical advancement to career advancement and then to general support or publicity.
The business world's obsession with 'promoting' reflects humanity's fundamental drive to move things forward - whether it's people, products, or ideas. Interestingly, the word suggests movement even when the promotion is purely about visibility!
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