A coordinated plan or project designed to achieve specific long-term organizational goals and create competitive advantage.
This phrase combines 'strategic' (from Greek 'strategikos,' relating to military command) with 'initiative' (from Latin 'initiatus,' meaning to begin). It gained prominence in corporate management during the 1980s as businesses adopted military-style strategic planning methodologies.
The military origins of 'strategic' give this phrase an air of serious, high-level planning, which is why it's often used to elevate routine projects to sound more important. In many organizations, calling something a 'strategic initiative' is a way to secure resources and executive attention.
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