The practice of selling content or services to multiple independent outlets simultaneously; the process of distributing material for publication or broadcast.
From French 'syndicat,' derived from Greek 'syndikos' meaning 'advocate' or 'representative.' Originally referred to a group of people acting together as representatives, later evolving to mean collective distribution or sharing of resources.
The Greek root literally meant 'with justice' - syndikatos meant people working together for fair representation. This collaborative spirit lives on in modern syndication, where content creators band together (or work with syndicators) to distribute their work more widely and fairly than they could alone.
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