A technology-focused media company that provides specialized content and resources for IT professionals. Known for creating targeted publications and websites for specific technology sectors.
Modern compound of 'technology' (from Greek 'techne' meaning 'art' or 'skill') and 'target' (from Old French 'targette,' a small shield). Coined in the digital age to describe focused tech media.
TechTarget pioneered the concept of hyper-specialized technology journalism, creating dozens of niche websites for specific IT domains. This approach reflected the internet's ability to serve increasingly narrow but global audiences of professionals.
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