Terroir

/tɛˈrwɑːr/ noun

Definition

The complete natural environment in which a wine or food is produced — soil, climate, terrain, and tradition combined into a single untranslatable concept.

Etymology

From French terroir (land, soil), from Latin terra (earth). The French deliberately kept this word untranslatable because it encodes a worldview: that place shapes taste, that geography becomes flavor.

Kelly Says

Terroir is why the same grape variety tastes different in Burgundy and California. The French insist that wine is not made — it is grown, in a specific place, shaped by specific soil, rain, and sun. Terroir says geography has a flavor.

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