Undercut

/ˌʌndərˈkʌt/ verb

Definition

To cut away material from beneath something, or to weaken someone's position by offering something at a lower price or by undermining their argument.

Etymology

Compound of 'under' + 'cut', first used in the 1600s for literal cutting beneath surfaces, then extended metaphorically to mean undermining someone's position or advantages.

Kelly Says

In hairstyling, an 'undercut' has become fashionable, but the term reveals something about power—it literally weakens the structure by removing support from underneath, which is exactly what it means when you 'undercut' a competitor's prices.

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