Value proposition

Definition

A clear statement of the tangible benefits and unique value that a product, service, or company provides to its customers.

Etymology

This term evolved from economic theory in the 1980s, combining 'value' from classical economics with 'proposition' from logic and rhetoric. It became central to business strategy as markets became more competitive and customer-centric.

Kelly Says

The word 'proposition' is crucial here - it's not just about value delivered, but value proposed or promised. This reflects the shift from product-focused to marketing-focused business thinking, where perception and positioning became as important as actual features.

Translations

AMአማርኛ

ዋና ውስጥ

wa-na wus-t

ARالعربية

عرض القيمة

i-ra-d al-qi-ma

BNবাংলা

মূল্য প্রস্তাব

mool-ya pro-sta-v

CACatalà

proposició de valor

pro-po-si-cio deh va-lor

CSČeština

propozice hodnoty

pro-po-zi-ce ho-dot-y

DADansk

værdiproposition

vær-di-pro-po-si-tion

DEDeutsch

Wertschöpfungsmöglichkeit

ver-t-shoy-f-prung-mo-g-lich-keit

ELΕλληνικά

πρόταση αξίας

pro-ta-si a-k-sias

ESEspañol

propuesta de valor

pro-poo-es-ta deh va-lor

FAفارسی

ارائه ارزش

e-ra-ye e-z-za-reh

FISuomi

arvon proposition

ar-von pro-po-si-tion

FRFrançais

proposition de valeur

pro-po-si-shon deh va-lyur

GUGU

મૂલ્ય પ્રસ્તાવ

mool-ya pra-sta-av

HAHA

na'urar daraja

na-u-rar da-ra-ja

HEעברית

הצעה לערך

ha-t-sa-a le-e-rek

HIहिन्दी

मूल्य प्रस्ताव

mool-ya pra-sta-v

HUMagyar

értékpropozíció

érték-pro-po-zi-cio

IDBahasa Indonesia

penawaran nilai

pe-na-war-an ni-lai

IGIG

akụkụ ụdị

a-ku-ku u-di

ITItaliano

proposizione di valore

pro-po-si-zio-ne deh va-lo-re

JA日本語

価値提案

ka-chi te-an

KKKK

мүнделік ұсыныс

my-n-de-lik u-sy-nys

KMKM

សcokinetic

so-ke-in-tik

KO한국어

가치 제안

ka-chi je-an

MRMR

मूल्य प्रस्ताव

mool-ya pra-sta-v

MSBahasa Melayu

cadangan nilai

ka-da-ngan ni-lai

MYမြန်မာ

ကျွန်တော် တစ်ခု

kyun-taw t-i-k-hu

NLNederlands

waardepropositie

wa-rde-pro-po-si-tie

NONorsk

verdiproposisjon

ver-di-pro-po-si-jon

PAPA

ਮੁੱਲ ਪ੍ਰਸਤਾવ

mool-pra-sta-av

PLPolski

propozycja wartości

pro-po-zy-cja wa-r-to-sci

PTPortuguês

proposição de valor

pro-po-si-sao deh va-lor

RORomână

propunere de valoare

pro-pu-ne-re deh va-lo-are

RUРусский

предложение ценности

pre-d-lo-zhen-ie tsen-no-sti

SVSvenska

värdeproposition

vaer-de-pro-po-si-tion

SWKiswahili

pendekezo ya thamani

pen-de-ke-zo ya tha-ma-ni

TAதமிழ்

மதிப்பு முன்மொழிவு

ma-thi-ppu mun-mo-zhi-vu

TEతెలుగు

మूल్య ప్రతిపాదన

mool-ya prati-pa-dan

THไทย

ข้อเสนอคุณค่า

khor-so-o khun-ka

TLTL

mungkahi ng halaga

mun-ga-hi ng ha-la-ga

TRTürkçe

değer önerisi

de-yer o-ne-ri-si

UKУкраїнська

пропозиція вартості

pro-po-zi-tsiya var-tos-ti

URاردو

م मूल्य پیشکش

mool-ya peesh-kash

VITiếng Việt

đề xuất giá trị

deh-xu-at gia tri

YOYO

ìṣẹ́ ìṣẹ́

i-she i-she

ZH中文

价值主张

jiàzhí zhǔzhāng

ZUZU

umnyango we-thuthu

oo-m-nya-ngo we-thuthu

Related Words

unique selling point customer benefits market positioning competitive advantage brand promise

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