Images, graphics, or other visual elements used to support or enhance communication. Often refers to multimedia content in presentations, films, or digital media.
From Latin 'visualis', meaning 'of sight', derived from 'videre' meaning 'to see'. The plural form 'visuals' emerged in 20th-century media and advertising contexts as visual communication became more prominent.
The human brain processes visual information about 60,000 times faster than text, which explains why 'visuals' became such a crucial concept in modern communication. The term perfectly captures our shift from purely textual to multimedia thinking.
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