Vuitton

/viˈtɔn/ noun

Definition

referring to Louis Vuitton, luxury fashion brand known for leather goods and accessories

Etymology

From Louis Vuitton (1821-1892), French fashion designer and businessman who founded the company

Kelly Says

Louis Vuitton started as a trunk-maker for the French elite - those iconic patterns were originally designed to prevent counterfeiting!

Ethical Language Guidance

Gender History

Louis Vuitton marketing has historically centered male heritage and leadership while positioning women as luxury consumers rather than architects of brand vision; women's roles in design and expansion have been historically minimized.

Inclusive Usage

When discussing luxury brands, acknowledge female designers, executives, and creative directors shaping contemporary collections.

Empowerment Note

Women designers and executives at LVMH and competing luxury houses have been central to innovation, though historical narratives often centered male founders and heirs.

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