A style of yoga performed in a heated room (typically around 105°F/40°C) that consists of a specific sequence of 26 poses and breathing exercises.
Named after Bikram Choudhury, an Indian yoga instructor who developed this heated yoga style in the 1960s, combining traditional yoga with modern temperature-controlled studios.
Bikram yoga became a fitness phenomenon partly because the heat genuinely increases flexibility and circulation, but also because Bikram Choudhury brilliantly trademarked and franchised it like a fast-food chain—making yoga into a branded product.
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