The act of writing or composing advertising copy, promotional material, or persuasive marketing text.
From 'copy' meaning text and 'writing' meaning the act of writing. As advertising became a profession, 'copywriting' emerged as the specific skill of writing persuasive sales text.
Expert copywriters use psychological triggers like scarcity, urgency, and social proof—they're basically applied psychologists disguised as writers, and the best ads use principles of persuasion that date back to ancient rhetoric.
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