Luxury or elegance, especially in fashion, lifestyle, or material goods. High-end quality and sophistication.
From French luxe, from Latin luxus meaning 'excess, extravagance, luxury'. The word entered English in the early 20th century through fashion and lifestyle contexts, maintaining its association with upscale refinement.
Luxe is marketing genius in word form - by dropping the 'ury' from luxury, brands created a term that sounds more exclusive and continental, proving that sometimes less really is more when it comes to selling sophistication.
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