A warranty and protection service company for consumer electronics and appliances. The name suggests fair and honest trading practices.
Compound of 'square' (meaning fair, honest, from the geometric sense of 'even' and 'right-angled') and 'trade' (from Middle Low German trade 'track, course'). The combination implies 'fair dealing' or 'honest commerce.'
The phrase 'square deal' or 'square trade' taps into geometric metaphors for fairness - the idea that right angles and even sides represent honesty and reliability. This reflects how mathematical concepts become moral metaphors in business naming!
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