The process of making something weaker or less concentrated by adding water or another solvent. Can also refer to the reduction in strength, value, or effectiveness of something abstract.
From Latin 'dilutus,' past participle of 'diluere' meaning 'to wash away' or 'dissolve.' Formed from 'dis-' (apart) and 'luere' (to wash), literally meaning 'to wash apart' or scatter by washing.
Dilution perfectly captures a universal principle that applies from chemistry to economics to ideas - when you spread something out, it becomes less concentrated but reaches more places. This trade-off between intensity and reach governs everything from stock markets to viral social media posts.
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